Evolve promotes competition at Marca College

Students given opportunity to compete in Fashion Frenzy competition

Sept. 4, 2009- In anticipation of Evolve’s new education show in Niagara Falls on Oct. 18 and 19, Beauty Systems Group hosted a student hair competition on Aug. 31. The new show replaces Toronto Fashion Focus, which hosts the Fashion Frenzy competition. Students at Marca competed for a spot in the second annual Fashion Frenzy’s Student Fantasy category.

“We met with Marca College back in the Spring and they loved the idea of a student competition and decided to have some fun with it. They created a competition within their own school where students could compete for a spot in the Fashion Frenzy competition,” explains Tiffanie Pitimada, BSG’s marketing manager. “The goal was to select a winner from each of the 3 Marca College locations and it was a tough job. The quality of work and the creativity the students showed was amazing.”

The three winners are: Ruchika Verma from the Dixie campus, Abby Zaitow from the Dufferin campus, and Danforth’s Conor Cafiso.

The Evolve show takes place over two days and includes a series of Look and Learn classes for estheticians, evening show presentation, business classes and hands-on workshops.

-By Anupa Mistry

My name is Ruchika Verma, and at the age of 28, I decided to peruse what I enjoy most, working with hair to create smiles. For me “working with hair” is not just providing a service. My goal is to invoke a feeling in the heart of those I touch. I strive for the “Oh my god” expression in the eye and the confidant smile as they leave my hands.  Each of us is able to touch another soul in one way or another, I believe my gift inspires from the beauty of hair.